Optimizing overseas e-commerce advertising

Hisense continues to expand in overseas e-commerce and seeks technology that supports both brand and sales growth.

Fixed BI reports could not keep pace with high-frequency campaign analysis, delaying insight and budget or bidding adjustments.

With the Amazon operations team, Hisense built an AI campaign review system with natural-language exploration to identify high-conversion keywords and high-ROI channels.

Campaign strategy, market feedback, and cross-analysis are tracked in one loop to support budget allocation and bidding decisions.